What does e-commerce facilitate?

E-commerce primarily facilitates the buying and selling of goods and services online. This encompasses a broad range of activities, including retail transactions conducted through websites and mobile applications. By providing a digital platform for transactions, e-commerce allows businesses to reach a global audience, streamline operations, and offer convenience to consumers who can shop from anywhere and at any time.

Furthermore, e-commerce comprises various business models, including business-to-consumer (B2C), business-to-business (B2B), consumer-to-consumer (C2C), and consumer-to-business (C2B). This diversity illustrates how e-commerce goes beyond mere product sales to encompass a wide array of services and exchanges that take place over the internet, making it an essential component of modern commerce.