What are the advantages of using e-commerce for a micro-enterprise?

Using e-commerce provides micro-enterprises with a broader market reach and lower operational costs, making it an advantageous approach in today's digital landscape. The ability to access global markets means that a small business can attract customers beyond its local area, effectively increasing its potential customer base. This expansion can lead to higher sales volumes and increased brand visibility.

Moreover, e-commerce often reduces operational costs associated with having a physical storefront, such as rent, utilities, and staffing. With online platforms, businesses can operate with lower overhead while still reaching a substantial audience. This combination of broader reach and cost efficiency positions e-commerce as a powerful tool for micro-enterprises looking to grow and compete in the marketplace.